How much did the Melania Trump documentary earn in the UK?

The Melania Trump documentary earned £32,974 in its opening weekend in the UK and Ireland.

How did Melania's film perform against The Lord of the Rings re-release?

Melania's film ranked below a re-release of The Lord of the Rings: Return of the King at the UK box office.

What was the critical reception for the Melania documentary?

Critical reception was largely negative, with some reviewers calling it propaganda and a branding exercise.

Home / Arts and Entertainment / Melania's Film Bombs at UK Box Office

Melania's Film Bombs at UK Box Office

4 Feb

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Summary

Melania Trump's film earned £32,974 in its opening UK weekend.
The documentary ranked below a Lord of the Rings re-release.
Critics described the film as propaganda and a branding exercise.

A new feature-length documentary profiling Melania Trump struggled at the UK and Ireland box office during its opening weekend. The film, titled "Melania," garnered £32,974 across 155 cinemas, significantly underperforming. Its opening weekend takings were outpaced by a re-release of "The Lord of the Rings: Return of the King," which earned £215,804.

The documentary, described as an authorized profile, chronicles Melania Trump's life in the 20 days leading up to January 2025, focusing on her preparation to reassume the role of First Lady. However, critical reception has been overwhelmingly negative, with reviews highlighting its perceived lack of substance and biased presentation.

Reviewers from major publications offered harsh critiques, with The Guardian awarding zero stars. The Telegraph labeled it a "branding exercise" and compared it to "North Korea-style propaganda." The New York Times characterized the film as a "carefully stage-managed chronicle."