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Amazon's $40M Melania Film Faces Global Release Hiccups
30 Jan
Summary
- Amazon paid $40 million for worldwide rights to the Melania film.
- South Africa's distributor unexpectedly pulled the film's release.
- The film's international release was delayed for unknown reasons.
Amazon acquired worldwide rights to the documentary 'Melania' for a substantial $40 million, alongside a planned global marketing campaign costing $35 million. The film, produced by the first lady's company Muse, was slated for a staggered international release alongside its January 30, 2026, North American debut.
However, plans for overseas distribution have encountered significant obstacles. In South Africa, distributor Filmfinity announced at the last minute that it would not proceed with a theatrical release, stating only that the decision was based on 'recent developments' and was not externally pressured.
The exact reasons for the film's delayed international rollout remain unclear, though it follows the president's critical stance and imposition of tariffs on South Africa. Amazon MGM Studios is still developing its international operations and is collaborating with FilmNation for foreign theatrical distribution and marketing coordination.
Shot during the 20 days leading up to the 2025 inauguration, 'Melania' offers a look into the first lady's activities, including inauguration planning and White House transition. The documentary features exclusive footage of critical meetings and private conversations. International marketing includes placements in Mexico City, Tokyo, and London, with additional presence planned in the Middle East.
