Twitter Mocks Melania Advisor's 'Per Theater' Box Office Spin

Melania Trump's senior advisor, Marc Beckman, attempted to celebrate the first lady's documentary by comparing its box office performance to Tom Cruise's recent film, 'Digger'. Beckman highlighted that the documentary, released in January, had a stronger per-theater earning than 'Digger', which debuted with disappointing domestic and worldwide earnings of approximately $8 million and $20 million respectively. This comparison, however, was met with widespread mockery on social media.

Critics on X, formerly Twitter, derided Beckman's attempt to frame the box office numbers as a success. They pointed out that both films were commercial underperformers and that the first lady's documentary received overwhelmingly negative reviews. Many users found the comparison absurd, likening it to choosing the lesser of two evils or a "bomb versus bomb" scenario, and questioned the advisor's selective use of statistics to spin a weak performance into a perceived victory.