What is Meghan Markle's new independent brand called?

Meghan Markle's new independent brand is called As ever.

What did brand expert Nick Ede say about Meghan's success?

Nick Ede stated that Meghan could succeed if she shows personality, becomes relatable, and implements a more strategic rollout for her ventures.

What were Meghan Markle's earlier ventures mentioned?

Meghan Markle's earlier ventures mentioned include the lifestyle blog The Tig, the Netflix series With Love, Meghan, the podcast Confessions of a Female Founder, and her ShopMy page.

Home / Arts and Entertainment / Meghan's 'As ever' brand: Can it thrive solo?

Meghan's 'As ever' brand: Can it thrive solo?

21 Mar

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Summary

Meghan's lifestyle blog 'The Tig' was her early venture.
Her brand 'As ever' partnered with Netflix but is now independent.
Experts suggest she needs to be more relatable and strategic.

Meghan Markle's lifestyle brand, As ever, is now operating independently following the end of its partnership with Netflix. Launched in 2025, As ever is described by the Duchess of Sussex as an extension of her passions, including food, gardening, and entertaining. The brand's initial collection, released in April 2025, sold out rapidly, indicating strong initial demand.

However, this independence comes amid reports of other ventures facing challenges. Meghan's Netflix series 'With Love, Meghan' and her podcast 'Confessions of a Female Founder' are not expected to return for new seasons. Brand and culture expert Nick Ede suggests that Meghan's success hinges on developing a more relatable persona and implementing a more strategic rollout for her ventures.