When did Duchess Meghan's As Ever brand launch?

The As Ever brand, initially named American Riviera Orchard, launched in April 2024.

Why did As Ever and Netflix end their partnership?

As Ever is now ready to stand on its own and continue growing the brand independently.

What is Duchess Meghan's As Ever brand?

As Ever sells luxury lifestyle goods, inspired by Meghan's love for cooking, entertainment, and effortless hosting.

Home / Arts and Entertainment / Meghan's Lifestyle Brand Parts Ways With Netflix

Meghan's Lifestyle Brand Parts Ways With Netflix

7 Mar

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Summary

Meghan's lifestyle brand, As Ever, has ended its collaboration with Netflix.
The partnership between As Ever and Netflix concluded on March 6, 2026.
The brand As Ever launched in April 2024 and is now seeking independent growth.

Duchess Meghan's lifestyle brand, As Ever, has concluded its partnership with Netflix. The separation was confirmed on Friday, March 6, 2026, approximately one year after the brand's launch in April 2024. Representatives for As Ever indicated that the brand is now prepared to operate independently, hinting at an exciting future.

Netflix expressed appreciation for their collaboration with Meghan, stating they were glad to have helped launch the As Ever brand. The streaming service acknowledged that Meghan will continue to develop the brand independently, looking forward to her future successes. This split follows a previous multi-year extension for Archewell Productions' film and television projects with Netflix.

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