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Meghan Markle Faces $5M Loss Over Overstocked Products
22 Sep
Summary
- Meghan Markle may lose an estimated $5 million due to unsold inventory.
- Her lifestyle brand, As Ever, has a significant overstock issue in 2026.
- Website traffic for Markle's brand has sharply declined since late 2025.
Meghan Markle's lifestyle brand, As Ever, is reportedly facing a significant financial challenge, with estimates suggesting a potential loss of $5 million due to an overstock of products. The brand, which launched in 2025, experienced initial success with rapid sell-outs of items like jams and teas. Encouraged by demand, Markle increased her production significantly and expanded her product line, including rosé wine.
However, by January 2026, the brand was reportedly left with approximately 650,190 unsold units. This inventory crisis is compounded by a notable decline in website traffic; U.S. visitors dropped from 180,000 in December 2025 to 61,500 by April 2026.
Sources indicate that the potential business losses have left Prince Harry devastated, with some suggesting the business could go bankrupt by year's end if the overstock isn't cleared. Despite these reports, a representative for Markle has disputed the claims, characterizing them as repetitive and unfounded predictions of disaster.