Expert: Backlash Boosts Meghan's Image & Show Ratings

Meghan Markle's participation as a guest judge on MasterChef Australia has generated significant viewer reactions, with many questioning her qualifications as a professional chef. Despite the criticism, media experts argue that this attention, even negative, serves to amplify her personal brand and can benefit the show's ratings.

According to British broadcaster Helena Chard, professional culinary experience is not a prerequisite for celebrity guest judges on the program. She drew a parallel to previous guest judges, such as Steve Irwin, who also lacked culinary backgrounds, emphasizing that the role often transcends strict credential requirements. Chard highlighted Meghan's personal interest in food and entertaining as relevant.

Royal expert Richard Fitzwilliams commented that the controversy surrounding Meghan's appearance actually bolsters her brand's influence and contributes to hyping the show before its premiere. He suggested that her selection was aimed at boosting the program's viewership figures. The Duke and Duchess's visit to Australia in April saw the episode filmed.

While a segment of the audience expressed strong disapproval and vowed to boycott the episode, there were also supportive comments. Fans shared their excitement, viewing her participation as a positive step in her career development and finding opportunities for herself. Some observed that critics often watch and comment despite initial declarations of avoidance.