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McQueen Faces Turnaround Amidst Job Cuts & New Collection

Summary

  • Alexander McQueen brand faces a 60% turnover decline over three years.
  • Workforce cuts occurred in London and Italy, impacting 180 Italian employees.
  • Seán McGirr's latest collection draws inspiration from 'London girls' and modern identity.
McQueen Faces Turnaround Amidst Job Cuts & New Collection

The Alexander McQueen fashion house is undergoing a period of significant financial difficulty and restructuring. The brand has experienced a 60% decline in turnover over the last three years, leading to workforce reductions at its London headquarters and putting a third of its 180 Italian employees at risk.

Despite these challenges, Creative Director Seán McGirr debuted one of his strongest collections to date during Paris Fashion Week. The designs drew inspiration from "London girls" and the performative nature of modern identity, aiming for a more immediate and relevant aesthetic. McGirr's vision incorporated elements from McQueen's archives, updated with contemporary influences like Mary Quant-inspired miniskirts and boots.

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