Actors Must Own AI Rights, Say Stars

Actors Matthew McConaughey and Timothée Chalamet are advising their peers and younger creatives to proactively address the integration of artificial intelligence into the entertainment industry. Speaking at a town hall event, McConaughey stressed the importance of owning one's intellectual property, such as voice and likeness, through measures like trademarking.

McConaughey illustrated potential future scenarios where AI could be used to insert actors into projects virtually, emphasizing the need for consent and compensation. He speculated that AI might even necessitate the creation of new award categories within the film industry, posing questions about the future of acting and the blurring line between reality and digital representation.

Chalamet echoed these concerns, highlighting the dual responsibility of current industry leaders and emerging talent to navigate AI's ethical integration. He noted that opportunities secured by earlier generations might not exist today due to AI's potential impact on roles. The discussion also touched upon the recent SAG-AFTRA strike, where AI protections were a point of contention.

Both actors believe that while AI presents significant challenges and potential disruptions, the industry will ultimately adapt. They expressed a desire to keep doors open for future artists while acknowledging the inevitable advancements in AI technology that will reshape filmmaking and performance.