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China Brands Drop Mbappe Amid Video Controversy
27 Oct
Summary
- Two major Chinese brands severed ties with Kylian Mbappe.
- The decision followed a video circulating online.
- Mbappe reportedly joked about Mao Zedong in the video.
Kylian Mbappe has been dropped by two prominent Chinese brands following the circulation of an online video. Dongpeng Beverage and Mengniu, a major dairy producer, both announced on Tuesday the immediate termination of their endorsement deals with the French football star.
These companies cited a zero-tolerance policy towards behavior that offends national sentiments. The decision appears linked to a video where Mbappe reportedly made a joke referencing Mao Zedong, a pivotal historical figure in China. The authenticity of the video could not be immediately verified. The controversy quickly became a top-trending topic on Chinese social media, indicating the significant impact of such incidents within the Chinese market.
