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McConaughey Protects Voice, Face From AI
31 Jan
Summary
- Actor Matthew McConaughey trademarked his face and voice.
- Eight trademark applications were approved by the U.S. Patent and Trademark Office.
- McConaughey aims to control AI's use of his likeness and voice.
Actor Matthew McConaughey has taken significant steps to protect his image and voice from unauthorized artificial intelligence usage. The U.S. Patent and Trademark Office has approved eight trademark applications covering specific audio and visual elements of the actor's likeness. This initiative, spearheaded by his business entity J.K. Livin Brands Inc., aims to establish clear ownership and enforcement rights under federal trademark law.
McConaughey stated his intention to ensure any use of his voice or likeness requires his explicit approval. This move comes amid escalating concerns about the rapid advancement of AI tools and the potential for misuse of generated images and audio. Recent reports have highlighted issues with AI generating inappropriate content, underscoring the need for such protective measures.
While no confirmed cases of McConaughey's likeness being manipulated by AI have been reported, the trademarks provide a legal framework for control. Notably, McConaughey has also engaged with AI technology responsibly, investing in ElevenLabs, a company developing AI voice tools, and using their technology for a Spanish-language version of his newsletter, demonstrating a nuanced approach to AI integration.
