Why is Matthew McConaughey trademarking "Alright, alright, alright"?

He is trademarking it to prevent unauthorized artificial intelligence use of his voice and likeness.

What are the concerns about AI in Hollywood?

Celebrities are concerned about AI being used to simulate their voices or likenesses without permission.

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McConaughey Fights AI with "Alright, alright, alright"

Q: How many trademarks did Matthew McConaughey get approved?

His team has had eight trademark applications approved by the U.S. Patent and Trademark Office.

15 Jan

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Summary

Matthew McConaughey is trademarking his famous catchphrase to prevent AI misuse.
Eight trademark applications were approved to protect his voice and likeness.
The actor aims to create a clear ownership perimeter for AI-generated content.

McConaughey Fights AI with "Alright, alright, alright"

Matthew McConaughey has taken proactive steps to safeguard his digital identity against unauthorized artificial intelligence applications. He has successfully trademarked his renowned catchphrase, "Alright, alright, alright," a phrase first heard over 30 years ago in the 1993 film Dazed and Confused. This initiative is part of a broader effort, with eight separate trademark applications approved by the U.S. Patent and Trademark Office.

These approvals are specifically aimed at preventing AI programs and users from replicating McConaughey's voice or likeness without his explicit permission. The approved trademarks include audio clips of him saying his catchphrase and other notable quotes, as well as video snippets capturing his image. McConaughey stated his intention is to ensure that any use of his voice or image is with his approval and consent.