What is Mattel's plan for the View-Master toy?

Mattel is developing a feature film based on the classic View-Master toy, which was first introduced in 1939.

Who is Phil Johnston, and what is his role in the View-Master movie?

Phil Johnston, the writer, director, and producer known for his work on Disney animated films like Wreck-It Ralph and Zootopia, will be writing the script for the View-Master movie.

How does the View-Master film fit into Mattel's strategy?

The View-Master movie follows the success of Mattel's 2023 Barbie film, which became a cultural phenomenon and box office hit. Mattel is hoping to replicate that success by bringing another of its iconic toys to the big screen.

Home / Arts and Entertainment / Mattel Taps Acclaimed Animator to Bring View-Master Toy to Life on the Big Screen

Mattel Taps Acclaimed Animator to Bring View-Master Toy to Life on the Big Screen

11 Nov, 2025

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Summary

Mattel to release a feature film about the 1939 View-Master toy
Writer/director Phil Johnston, known for Disney animated films, to pen the script
View-Master film follows Mattel's successful Barbie movie in 2023

In a move to capitalize on nostalgia and the success of its recent Barbie movie, toy giant Mattel has announced plans to release a feature film about the classic View-Master toy. The 3D image viewer, first introduced in 1939, will be brought to life on the big screen with the help of acclaimed writer, director, and producer Phil Johnston.

Johnston, known for his work on animated Disney films like Wreck-It Ralph, Ralph Breaks the Internet, and Zootopia, will pen the script for the View-Master movie. The filmmaker expressed his excitement about the project, recalling the hours he spent "escaping into those slides" as a child in the 1980s. He aims to capture the sense of "wonder" he felt using the toy and transport a new generation of viewers.