Home / Arts and Entertainment / Mattel and Hasbro to Bring KPop Demon Hunters Toys to Fans Worldwide
Mattel and Hasbro to Bring KPop Demon Hunters Toys to Fans Worldwide
21 Oct
Summary
- Netflix names Mattel and Hasbro as global co-master toy licensees for KPop Demon Hunters
- Toys, collectibles, games, and more to launch in 2026 for fans of all ages
- KPop Demon Hunters film premiered in June 2025 and became a global hit
In a move that is sure to delight fans, Netflix has announced that Mattel and Hasbro will be the global co-master toy licensees for the hit animated musical KPop Demon Hunters. The partnership will see the iconic toy companies introduce a vast array of products, including dolls, action figures, accessories, collectibles, playsets, and more, beginning in 2026.
The KPop Demon Hunters film, which premiered on Netflix in June 2025, has captured the hearts of viewers around the world. Directed by Maggie Kang and Chris Appelhans, the animated musical tells the story of HUNTR/X, a K-pop group whose members Rumi, Mira, and Zoey moonlight as demon hunters. The film's vibrant animation, standout voice performances, and chart-topping soundtrack have all contributed to its immense popularity.
With the new partnership, fans will be able to bring the world of HUNTR/X into their own homes, allowing them to engage with the characters and stories in new and exciting ways. Mattel and Hasbro have both expressed their enthusiasm for the collaboration, promising to leverage their expertise to deliver a diverse range of high-quality products that will delight fans of all ages.
