Home / Arts and Entertainment / Martha Stewart's 'Nudes' Reveal: It's All About Lip Serum
Martha Stewart's 'Nudes' Reveal: It's All About Lip Serum
15 Sep
Summary
- Martha Stewart teased followers with a racy selfie suggesting nude photo release.
- The lifestyle mogul's 'nudes' were a marketing ploy for new lip serums.
- Stewart launched her anti-aging skincare line, Elm Biosciences, last year.
Martha Stewart, an 85-year-old lifestyle icon, recently captivated her Instagram followers with a playful, sultry selfie. Her caption provocatively suggested she was "thinking about releasing my nudes," igniting considerable online reaction and speculation.
However, Stewart soon clarified that this was a strategic marketing "ploy" to announce new products from her skincare line, Elm Biosciences. She explained that her "nudes" referred to the forthcoming lip serums designed to enhance lip hydration and luster.
Elm Biosciences, which Stewart launched last September, focuses on clinical approaches to anti-aging skin concerns. The brand's portfolio already includes serums and night creams, with the new lip serums set to expand its offerings.
