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Stewart: MrBeast Isn't Wasting Time, He's Entertaining
25 Sep
Summary
- Martha Stewart spent three days with YouTube personality MrBeast.
- Stewart, the 'OG influencer,' questioned MrBeast's massive online hits.
- She concluded he is entertaining and intriguing, not wasting time.
Martha Stewart, who considers herself the 'original gangster of influencers,' recently spent three days with prominent YouTube personality MrBeast.
Initially unfamiliar with the 28-year-old creator, whose real name is James Stephen Donaldson, Stewart questioned his immense popularity with billions of YouTube hits. MrBeast was named the highest-paid YouTuber by Forbes in June 2025, earning approximately $85 million.
Stewart observed that MrBeast "struck a chord" and filled a void, producing content that is both entertaining and intriguing. She differentiated between mere popularity and genuine influence.
Reflecting on her own career, Stewart highlighted the importance of audience connection, recalling how her magazine, 'Martha Stewart Living,' was once a crucial part of people's daily lives, similar to how creators like MrBeast connect today.
Stewart also noted similarities in how they both maximize their involvement with their brands, referencing MrBeast's chocolate brand, Feastables, and her own extensive work, including over 100 authored books.
