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Mariah Carey's Holiday Defrost: A Festive Tradition
1 Nov
Summary
- Carey's annual holiday kick-off videos consistently go viral.
- Fans eagerly await her signature "It's Timeeeeee" announcement.
- Each year features creative and theatrical partnerships.
As Halloween concludes, Mariah Carey heralds the start of the holiday season with her signature "defrosting" videos. These annual social media events have become a beloved tradition, with fans eagerly anticipating her festive kick-off.
In 2022, Carey's declaration "IT'S TIIIIIIIME!!" after a witch-themed bike ride garnered nearly 50 million views. The following year, in 2023, she embraced the "defrosting" theme humorously, appearing encased in ice and being "thawed" by Halloween characters before her iconic announcement. This video achieved an impressive 141 million views.
In 2024, a theatrical partnership with Kay Jewelers accompanied the Halloween-to-Christmas transition. For 2025, a collaboration with Sephora featured actor Billy Eichner in a skit about a "holiday strike." This video exceeded 153 million views, with Carey engaging fans by asking who waited for its release at midnight.
As of November 1, 2026, Carey has not yet released this year's "It's Time" video, but fans are actively anticipating its arrival, showing the enduring excitement for her holiday tradition.
