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Mariah Carey & Gucci: Christmas Magic Meets Luxury
2 Nov
Summary
- Mariah Carey stars in Gucci's 2026 holiday campaign film.
- The campaign features Gucci's Butterfly special collection.
- Carey's "All I Want for Christmas Is You" is featured.
Gucci has enlisted Mariah Carey to headline its 2026 holiday advertising campaign. Filmmaker Harmony Korine directed the campaign, which is set to Carey's globally recognized holiday anthem, "All I Want for Christmas Is You." The campaign film unfolds within a luxurious hotel setting, with staff meticulously preparing for Carey's arrival.
Carey is featured wearing select pieces from Gucci's new Butterfly collection, a design choice that pays homage to her personal style and her 1997 album of the same name. This collaboration merges Carey's distinctive fashion sense with her dominant presence in holiday entertainment.
The campaign also includes a range of Gucci's seasonal gift items, such as the Starlet, Gucci duffle, and GG Marmont bags, alongside footwear and winter accessories. This launch coincides with Carey's annual festive activities, including her "It's Time" video and her upcoming "Christmastime" tour dates in November and December 2026 across the UK and Malta.
