Malayali Audiences Empower Bold, Content-Driven Malayalam Cinema to Thrive

As Prithviraj Sukumaran gears up for his upcoming release Vilayath Buddha on November 21, the actor has showered praise on Malayalam cinema's audience for shaping one of the industry's strongest years. In a candid conversation with Asianet News, the superstar expressed deep gratitude to the Malayali audiences for consistently uplifting films that are driven by strong themes rather than stardom.

Prithviraj noted that 2025 has been a rewarding year for Malayalam cinema, largely because the audience embraced non-star projects such as 'Manjummel Boys' and 'Lokah'. He stressed that Malayalam viewers evaluate films based on conviction and execution, not on star power. "If you trust the subject and invest in it properly, it doesn't matter who acts in it... audiences will embrace it. Our industry guarantees that now," he said.

Prithviraj also highlighted Lokah as a prime example of courageous filmmaking backed by audience trust. "For a female-led film like Lokah, it's Dulquer Salmaan's vision that made it happen. Hats off to that. But that vision is rooted in the faith we place in Malayalam audiences," he added, noting that such a film might not have been attempted in many other industries.