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Rare Trend: Film Doubles Collections in Week 2!
27 Jun
Summary
- Film's second week collections nearly doubled in major chains.
- PVR INOX and Cinepolis chains saw significant week-on-week growth.
- Positive word-of-mouth is driving this exceptional box office performance.
The film Main Vaapas Aaunga is exhibiting an unusual and positive box office trend, showing significant growth in its second week.
Collections within India's top two multiplex chains, PVR INOX and Cinepolis, nearly doubled from week one to week two. This remarkable increase signifies strong audience acceptance.
In Week 1, the combined earnings from PVR INOX and Cinepolis were Rs. 8.53 crores. Week 2 saw these earnings jump to Rs. 16.19 crores, representing a nearly 190% increase.
Both PVR INOX and Cinepolis experienced substantial growth, with Cinepolis showing a sharper spike of around 116.3% in its second week compared to the first. This indicates widespread audience traction.
This trend deviates from the typical multiplex-driven film performance, which usually peaks on opening weekends. Main Vaapas Aaunga's success is attributed to positive word-of-mouth, proving audience acceptance is a key driver of its sustained box office performance.
