Madrid: Europe's New Audiovisual Powerhouse?

Madrid is intensifying its efforts to become a premier European audiovisual production center, as highlighted by the Madrid Film Office at the San Sebastian Festival. The city boasts a wide array of filming locations, from historic streets to modern districts, complemented by the surrounding region's rural and heritage sites.

In 2025, Madrid facilitated over 1,025 filming projects, including 71 feature films and 52 series, processing 11,001 filming applications. The Madrid Film Office provided extensive support services, increasing by nearly 7% compared to the previous year. This is backed by a robust municipal network assisting with logistics and coordination.

Financial backing is a cornerstone of Madrid's strategy, with audiovisual support programs allocating over €15 million since 2021 for production and promotion. These initiatives encourage international co-productions and industry engagement through events like Iberseries & Platino Industria.

Economic impact studies indicate that films and series shot in Madrid between 2021 and 2024 generated over €1.5 billion and created approximately 10,100 jobs. The city is also fostering future talent through various development programs.

Events like Iberseries & Platino Industria are crucial for connecting global markets, with a growing international focus and participation from countries like Mexico. The region is also committed to supporting cinema through initiatives aimed at younger audiences and new cultural spaces.