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Macy's 100th Parade: Early Feast for Influencers
20 Aug
Summary
- Influencers dined on Thanksgiving staples 100 days before the parade.
- The event took place in Macy's secret parade workshop in New Jersey.
- Macy's execs shared parade history, including a lost balloon incident.
Exactly 100 days prior to the 100th Macy's Thanksgiving Day Parade, influencers and Macy's executives convened for an early celebratory dinner. This unique event unfolded within Macy's sprawling 72,000-square-foot parade workshop located in Moonachie, New Jersey.
The workshop, a hub of creativity, houses unfinished floats and balloons, offering a glimpse into the parade's preparations. Attendees, including prominent social media personalities, savored a Thanksgiving-themed meal, complete with traditional dishes like stuffing and turkey. They were treated to a tour of the facility, showcasing various stages of float and balloon creation.
During the dinner, Macy's executives shared compelling stories from the parade's 99-year history. One notable anecdote recounted the 1931 incident of a lost "Blue Hippo" balloon, which triggered a city-wide search and offered a $2,000 reward, equivalent to approximately $45,000 today.
The celebration highlighted the anticipation for the upcoming centennial parade, emphasizing Macy's dedication to this cherished tradition. Guests were immersed in the festive atmosphere, marking the significant milestone with enthusiasm and a shared appreciation for the parade's legacy.
