Home / Arts and Entertainment / Macro Acquires AllBlk Streaming Service
Macro Acquires AllBlk Streaming Service
16 Sep
Summary
- Charles D. King's Macro acquired streaming service AllBlk.
- AllBlk targets Black viewers and was launched in 2014.
- Macro plans to invest in original programming for AllBlk.
Charles D. King's Macro has acquired the streaming service AllBlk from AMC Global Media, marking a significant move into the direct-to-consumer market. AllBlk, originally established in 2014 as UMC by BET founder Robert L. Johnson, caters specifically to Black audiences.
The acquisition is described as a seamless transition, with AllBlk set to remain an independent platform. Macro plans substantial investments in original content and aims to enhance audience engagement, integrating the streamer within its broader studio operations.
Macro, founded in 2015 by former William Morris agent Charles D. King, has a mission to represent voices of color and has produced acclaimed films like 'Judas and the Black Messiah.' The financial terms of the AllBlk acquisition were not disclosed.
AMC Global Media CEO Kristin Dolan expressed confidence in Macro's ability to further AllBlk's growth, noting AMC's long-standing investment in Macro. AMC will remain involved as an investor and through a new content licensing agreement.
