Home / Arts and Entertainment / Folk Music Franchise 'Maati' Returns with Sufi Soul
Folk Music Franchise 'Maati' Returns with Sufi Soul
3 Sep
Summary
- Maati's second season launched on Sept. 3 with a Sufi qawwali song.
- Season 2 features eight tracks in eight different Indian languages.
- The franchise aims to introduce folk traditions to new audiences.
Warner Music India has launched the highly anticipated second season of its folk music franchise, 'Maati.' This season commenced on September 3rd with the release of the Sufi qawwali track "Jalwa-e-Jaanaan." The initial song features vocals by Jyoti Nooran and music composed by Anurag Saikia, delving into the Sufi concept of Unity of Being.
The new season of 'Maati' spans eight languages: Koshur/Hindi, Tamil, Bhojpuri, Punjabi, Telugu, Haryanvi, Urdu, and Kannada. It showcases a diverse lineup of artists, merging contemporary and traditional folk styles. Notable participating artists include Shubha Mudgal, Alif, and Satindar Sartaj.
Each musical piece in Season 2 is thematically linked to a specific location that holds cultural significance for its associated tradition. This integration extends to the visual presentation, incorporating artists, communities, and regional settings. This approach aims to deepen the connection between the music and its cultural roots.
Season 2 aims to broaden the reach of the 'Maati' franchise, building on the success of its debut season, which garnered over 78 million digital streams. The franchise's core ambition remains to introduce India's vibrant folk traditions to a wider audience, celebrating the artists and communities that preserve these cultural narratives.
