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Home / Arts and Entertainment / Celebrities Debut Luxury Runway Looks Months Before Consumers

Celebrities Debut Luxury Runway Looks Months Before Consumers

14 Nov

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Summary

Celebrities wearing new runway looks before the public
Khaite's exclusive L.A. store opening with custom event
New hotspot Galerie offers dining, cocktails, and entertainment

Celebrities Debut Luxury Runway Looks Months Before Consumers

As of November 14th, 2025, the fashion industry is seeing a rapid turnaround from runway to red carpet, with celebrities wearing new designer collections before they even hit stores. Luxury houses are increasingly turning to Hollywood stars to generate buzz and first impressions for their brands.

Just last month, Dior ambassadors Greta Lee and Mia Goth wore looks from the brand's latest runway show to film premieres, mere days after the collection debuted in Paris. Other celebrities like Sarah Paulson and Teyana Taylor have also been spotted in Spring 2026 pieces from top labels like Bottega Veneta, Balenciaga, and Schiaparelli.

The trend extends to high-profile figures like Michelle Obama, who has worn looks from Chanel and Loewe's newest collections while promoting her new fashion book. This strategy aims to reach a wider audience than traditional runway shows, though it also carries risks if the first impressions don't land well.