Celebrities Debut Luxury Runway Looks Months Before Consumers

As of November 14th, 2025, the fashion industry is seeing a rapid turnaround from runway to red carpet, with celebrities wearing new designer collections before they even hit stores. Luxury houses are increasingly turning to Hollywood stars to generate buzz and first impressions for their brands.

Just last month, Dior ambassadors Greta Lee and Mia Goth wore looks from the brand's latest runway show to film premieres, mere days after the collection debuted in Paris. Other celebrities like Sarah Paulson and Teyana Taylor have also been spotted in Spring 2026 pieces from top labels like Bottega Veneta, Balenciaga, and Schiaparelli.

The trend extends to high-profile figures like Michelle Obama, who has worn looks from Chanel and Loewe's newest collections while promoting her new fashion book. This strategy aims to reach a wider audience than traditional runway shows, though it also carries risks if the first impressions don't land well.

Meanwhile, in Los Angeles, designer Cate Holstein of Khaite recently celebrated the opening of the brand's first West Coast store with an exclusive event. Holstein transformed the iconic Dan Tana's restaurant, adding Khaite branding and hosting a private party attended by celebrities and stylists. The controlled, media-free event marked a departure from typical store openings.

Across town, a new hotspot called Galerie has been drawing a bold-faced crowd to its cozy indoor-outdoor space on the Sunset Strip. Helmed by chefs Gabriel Lindsey and Ben Ford, the restaurant offers classic California fare with a twist, along with a cocktail program, live music, and rotating art and music curators.