What is the new campaign Ludacris is a part of?

Ludacris is a part of the "Eat the GOAT" campaign for Frank's RedHot.

Where did Ludacris express his appreciation for hot sauce before?

Ludacris expressed his affinity for hot sauce in a lyric from his 2006 album "Release Therapy."

Who is the CMO of McCormick & Company, Inc. and what did they say about Frank's RedHot?

Tabata Gomez, CMO of McCormick & Company, Inc., stated that Frank's RedHot is a "flavor anthem" that brings people together and expressed excitement for the collaboration with Ludacris.

Home / Arts and Entertainment / Eat the GOAT: Luda's Fiery Collab with Frank's RedHot

Eat the GOAT: Luda's Fiery Collab with Frank's RedHot

2 Feb

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Summary

Ludacris partners with Frank's RedHot for the 'Eat the GOAT' campaign.
The campaign features Ludacris hosting a Super Bowl-themed house party.
Luda's long-standing affinity for hot sauce is highlighted in the ad.

Eat the GOAT: Luda's Fiery Collab with Frank's RedHot

Ludacris has officially partnered with Frank's RedHot to launch the brand's "Eat the GOAT" campaign. The Atlanta rapper is featured in the advertisements, which depict him hosting an extravagant Super Bowl-themed house party.

This festive gathering is filled with ample food and celebrated guests, including Chingy and Shawnna. The atmosphere is enhanced by DJ Infamous on the turntables, playing Ludacris' popular hits. A notable element of the campaign is a rapping goat, adding a unique and humorous touch.

Ludacris expressed his enthusiasm for the collaboration, noting the "timeless flavor" and "timeless flow" shared with Frank's RedHot. He mentioned his long-standing appreciation for hot sauce, referencing a lyric from his 2006 album "Release Therapy." This partnership celebrates their shared "GOAT" status.