How much profit did Magic: The Gathering generate last year?

Magic: The Gathering generated $1.7 billion in profit last year, a 60% increase compared to the previous year.

What contributed to Magic's profit growth?

The profit growth was significantly driven by the successful launch of licensed crossover sets, including Final Fantasy and Avatar: The Last Airbender.

Did an original Magic set also achieve sales success?

Yes, the "in-universe" set Lorwyn Eclipsed became the fastest-selling Magic set in the game's history.

Home / Arts and Entertainment / Lorwyn Eclipsed Sets Sales Record Amidst Crossover Boom

Lorwyn Eclipsed Sets Sales Record Amidst Crossover Boom

11 Feb

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Summary

Magic generated $1.7 billion in profit, a 60% increase from the previous year.
Two best-selling sets were licensed crossovers: Final Fantasy and Avatar.
Lorwyn Eclipsed, an original Magic set, became the fastest-selling ever.

Lorwyn Eclipsed Sets Sales Record Amidst Crossover Boom

Magic: The Gathering achieved a remarkable $1.7 billion in profit over the past year, marking a significant 60% growth. This financial success was largely bolstered by two of the best-selling sets ever: "Final Fantasy" and "Avatar: The Last Airbender," both part of the lucrative "Universes Beyond" crossover line. These licensed sets have significantly contributed to the game's profitability for Hasbro.

Despite the strong performance of crossover sets, an "in-universe" Magic set, "Lorwyn Eclipsed," has achieved the title of fastest-selling set of all time. This recent release, which returned to beloved settings from 2008, demonstrates continued enthusiasm for Magic's original storytelling. Its success suggests that while crossovers attract new players, the game's core lore remains a powerful draw for its community.