Home / Arts and Entertainment / Lokah's Low OTT Deal: A Box Office Paradox
Lokah's Low OTT Deal: A Box Office Paradox
3 Dec
Summary
- Lokah became Malayalam cinema's highest-grossing film.
- Film's budget overruns caused buyer hesitation for OTT.
- Low OTT offer was due to short screen time for stars.
The Malayalam film Lokah has achieved a historic milestone, becoming the highest-grossing movie in the industry's history. Following its remarkable theatrical run, the film made its way to Jio Hotstar, reaching a wider audience. Despite its significant box office success, the movie secured a surprisingly modest OTT deal.
This outcome was largely due to the film exceeding its planned budget not once, but twice. This financial aspect made potential OTT buyers hesitant about the project's risk. Adding to the challenge, the initial streaming offers were notably low because key actors Dulquer Salmaan and Tovino Thomas appeared only briefly.
Ultimately, the film's digital rights were finalized based on these early negotiations, resulting in a streaming deal that didn't quite match its massive theatrical earnings. Lokah, produced by Dulquer Salmaan, is a superhero film directed by Dominic Arun, starring Kalyani Priyadarshan.
