Lizzo Rib Flutes & Meat: A Vegan Turnaround

Singer Lizzo is embracing her fun-loving foodie side with a new, over-the-top campaign for Chili's. She recorded her own version of the restaurant chain's famous "Baby Back Ribs" jingle, complete with a whimsical commercial released on Wednesday, May 27. This partnership marks a notable evolution for Lizzo, who announced in late 2024 that she was no longer vegan after adhering to the diet for three years.

Lizzo expressed initial nervousness about sharing her dietary shift with the public, fearing she might disappoint followers. However, she felt it was crucial for transparency, especially for future collaborations like this one. Her decision to participate in a meat-focused campaign was eased by her having returned to consuming animal protein. She believes being open about her choices allows fans to understand her perspective on subsequent decisions, such as this new endeavor with Chili's.

The collaboration apparently stemmed from her Halloween costume last year, where she dressed as a Chili's mozzarella stick. Lizzo, who recalls family dinners at Chili's during her childhood, reimagined the "Baby Back Ribs" jingle with updated lyrics and her signature flute playing. She even performed with a flute shaped like a rib in the commercial, calling it one of the most eccentric flutes she has played, having previously performed with a cookie flute on Sesame Street. The release coincides with her upcoming album, 'Bitch,' due June 5.