Lizzo Reacts to "B-TCH" Album's Chart Failure

Lizzo is candidly discussing the commercial disappointment of her third studio album, "B-TCH," released on June 5, 2026. The LP failed to reach the Billboard Top 200 and sold fewer than 3,000 copies in its debut week. In an interview on the "Proto Pop" podcast, Lizzo revealed the emotional toll the album's underperformance had on her, stating she "hurt my own feelings" and experienced sadness for several days.

She reflected on the need to adapt to a changed music industry and a different connection with her audience. Lizzo also touched upon her previous concerns about Atlantic Records' promotion, noting she took more control before the release. Three weeks prior to "B-TCH" dropping, she discovered a significant shortfall in presave numbers, despite her efforts to promote it by hanging posters and engaging with fans.

Lizzo acknowledged basing her self-worth on album sales numbers for 24 hours, a period she described as "soul-crushing." She even recalled SZA calling to check on her, with Lizzo asking if she was a failure. In response to her comments, fans have shared mixed reactions online, with some offering support for her vulnerability and others criticizing her music and perceived lack of accountability.

Despite the setback, Lizzo confirmed via her private TikTok on June 19, 2026, that she is back in the studio creating new material. She assured fans that the "B-TCH" era is not over and that more promotion is planned.