Lifetime Goes Vertical: New Microdramas Hit Mobile

Lifetime is making a significant push into microdramas and vertical video content, launching new offerings on its MyLifetime.com platform and mobile app. The strategy includes three original vertical films from Microhouse Films and seven adapted titles from the A+E Global Media library. New vertical content is set to be added every two weeks to the Lifetime app, with a goal of up to seven original titles by year-end. This includes two sponsored holiday-themed verticals produced by vertTV.

This expansion into short-form, mobile-first content aims to strengthen the Lifetime brand and deepen fan engagement. A+E Global Media has also adapted nearly 200 titles into vertical microdramas available for licensing to other platforms. The Microhouse Films slate includes titles like "Tides of Temptation" and "Recklessly in Love with My Daughter's Best Man." Lifetime original films such as "A Lifeguard's Obsession" have been edited into vertical chapters for MyLifetime.com. The broader A+E library content, including series like "Cold Case Files" and "Married at First Sight," has also been repurposed into microseries formats.