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Hamilton & Kardashian: Business or Romance?
3 Feb
Summary
- Hamilton pursues celebrity beyond racing, aiming for fashion influence.
- Their 'romance' is reportedly a mutually beneficial brand arrangement.
- Kardashian leverages athletes to boost her Skims brand's reach.

Formula 1 star Lewis Hamilton, a seven-time World Champion, is reportedly involved with reality television personality and entrepreneur Kim Kardashian. Sources suggest this burgeoning relationship is less a romantic pursuit and more a calculated strategy for mutual brand enhancement. Hamilton, who has openly expressed ambitions in film and fashion post-racing, appears to be leveraging this connection to further embed himself in global celebrity circles.
Kardashian, meanwhile, has a history of collaborating with high-profile athletes to promote her shapewear company, Skims. Notable past collaborations include partnerships with Jude Bellingham, Serena Williams, and Simone Biles. The reported coupling of Hamilton and Kardashian, seen together at exclusive venues like Estelle Manor and traveling to Paris, has raised eyebrows, with insiders describing it as a 'mutually beneficial arrangement' between two of the world's most brand-conscious individuals.
This alleged romance follows Hamilton's strategic career moves, including parting ways with his father as manager in 2011 to sign with media mogul Simon Fuller, aiming for transatlantic superstardom akin to David Beckham. His recent involvement in Hollywood with a film and collaborations with designers like Kim Jones underscore his fashion ambitions. The timing of his reported closeness with Kardashian, a figure deeply entrenched in the fashion industry, is viewed as far from accidental.




