Home / Arts and Entertainment / Legendary Adman Piyush Pandey, Architect of Iconic Cadbury Ads, Passes Away at 70
Legendary Adman Piyush Pandey, Architect of Iconic Cadbury Ads, Passes Away at 70
24 Oct
Summary
- Piyush Pandey, the legendary adman, passed away in Mumbai last month at the age of 70
- He was behind iconic campaigns like Fevicol's "Jor laga ke haisha" and Cadbury Dairy Milk's "Asli Swaad Zindagi Ka"
- His Cadbury campaigns in the early 1990s transformed the perception of chocolate from a child's treat to a conduit for joy
Piyush Pandey, the legendary adman who shaped the way India viewed and enjoyed chocolate, passed away last month in Mumbai at the age of 70. Pandey was the creative mastermind behind some of India's most beloved advertising campaigns, from Fevicol's "Jor laga ke haisha" to Asian Paints' "Har ghar kuch kehta hai."
However, Pandey's most enduring legacy may be his work on the Cadbury Dairy Milk campaigns in the early 1990s. At a time when chocolate was still firmly associated with children, Pandey spearheaded a campaign that transformed the perception of the sweet treat. The iconic "Asli Swaad Zindagi Ka" ads featured adults across age groups engaging in spontaneous, joyful activities, subtly linking Cadbury chocolate to the simple pleasures of life. This campaign was a game-changer, convincing Indian adults to embrace their inner child and indulge in chocolate without guilt.
Pandey's creative vision, combined with his collaborative efforts with musicians and directors, resulted in a timeless campaign that continues to resonate with audiences even today. His ability to capture the universal human need for happiness, and to associate it with the Cadbury brand, is a testament to his unparalleled talent as an adman.
