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Law Roach's Magnum Cannes Fashion Debut
24 Apr
Summary
- Law Roach named Magnum's first Taste Architect for Cannes.
- He will oversee design and curation of an inaugural fashion show.
- New pistachio and peach flavors launch during the festival.
Law Roach, renowned for his work with A-list celebrities, is stepping into a new role as Magnum's first Taste Architect. His involvement centers on the upcoming Cannes Film Festival, where he will act as creative director for the ice cream brand's prominent beachfront activation.
Roach's responsibilities include curating and designing an inaugural runway presentation. This fashion event, themed 'House of Magnum,' will take place at Palais Stéphanie on the Croisette from May 13-22. The brand will also launch a global competition via TikTok, inviting emerging stylists to showcase their looks inspired by Magnum flavors, with a chance to win a trip to Cannes.
During the festival, Magnum will unveil its new signature range, featuring flavors Magnum La Pistache and Magnum La Pêche. These new offerings are inspired by current patisserie trends and are described as having couture-level attention to detail, reflecting Roach's own approach to style and taste.
