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Latto Fuels Fire With Hater Energy in Studio
29 Oct
Summary
- Latto uses criticism from haters as motivation in the studio.
- She offers features for free, viewing them as favors to artists she likes.
- Despite initial plans to retire after 'Big Mama', Latto is continuing her music career.

Atlanta rapper Latto shared in her recent Hot Ones appearance that she channels criticism from her detractors into her music. She described how negative comments often energize her, providing a "vendetta" to prove her critics wrong. This mindset extends to her "Soul Food Sunday" series, where she showcases her cooking without minding online critiques.
Latto also detailed her unique approach to music collaborations. She offers features for free, considering them favors rather than paid transactions, especially for artists she genuinely supports. However, she acknowledged recent thoughts about charging for features due to the financial responsibilities of motherhood.
The artist, who welcomed her first child earlier this year, had previously indicated plans to retire after the release of her album 'Big Mama'. The album, which debuted at No. 16 on the Billboard 200 with 33,000 units, has prompted Latto to reconsider her retirement, indicating she will continue making music.