Home / Arts and Entertainment / Latina Photographer Bethany Vargas Soars to Stardom with Groundbreaking Music Videos and Campaigns
Latina Photographer Bethany Vargas Soars to Stardom with Groundbreaking Music Videos and Campaigns
28 Sep
Summary
- Bethany Vargas, a Latina photographer from Othello, has directed music videos for Grammy-winning artists
- Her recent Gap "Back to Denim" campaign with girl group KATSEYE went viral, gaining 31 million views
- Vargas won an MTV VMA for co-directing Lady Gaga's "Abracadabra" video
Bethany Vargas, a 31-year-old Latina photographer and director from the small town of Othello, has made a remarkable rise in the world of pop culture. Just last month, Vargas won an MTV Video Music Award for Best Direction for co-directing Lady Gaga's music video "Abracadabra," which has amassed over 192 million views on YouTube.
Vargas' talent and creativity have also been on full display in her recent work. In August, she directed Gap's "Back to Denim" campaign featuring the rising international girl group KATSEYE. The visually stunning ad, which was designed and built from scratch without any digital effects, has gained over 31 million views on YouTube, dominating social media.
Vargas' journey to success began in her hometown of Othello, where she grew up taking portraits of her classmates and experimenting with photography. Her mother, Dora Vargas, recalls her daughter's unwavering determination to pursue her passion, even as a teenager. Now, Bethany Vargas has become a creative force, directing music videos for Grammy-winning artists like Kali Uchis and the Marías.
