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Latin Music Surges: $1B Revenue Milestone Reached
9 Apr
Summary
- Latin music generated $1 billion in U.S. revenue last year.
- Streaming accounts for 98% of Latin music's total revenue.
- RIAA changed reporting standards to wholesale figures in 2025.

Latin music's revenue in the U.S. has dramatically increased, reaching $1 billion last year, according to new figures from the Recording Industry Association of America (RIAA). This marks a substantial rise from $140 million in 2015.
The genre now represents 8.8% of total U.S. recorded music revenue. Streaming is the primary driver, making up 98% of this revenue, a significant jump from 78% in 2015.
In 2025, the RIAA shifted its reporting to wholesale figures, aligning with international benchmarks and offering more consistent cross-market comparisons. This change impacts previous reports, such as the 2024 revenue, which was previously cited higher at $1.4 billion, but is now reported as $969 million under the new standard.
An RIAA representative emphasized the report underscores Latin music's strength and growing global reach, with labels actively working to expand the market through innovative partnerships and opportunities.