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From Yaba Market to Grand Palais: Fashion's New Face
9 Nov
Summary
- Rachel Ojuromi transformed Lagos streets into a runway.
- She recreated high-end designs using thrifted clothes.
- Ojuromi walked for Chanel's spring/summer 2027 show.
Rachel Ojuromi, a 22-year-old Nigerian, has captivated social media by turning the vibrant streets of Lagos into her personal runway. For six months, she showcased designs crafted from secondhand clothes and scraps, primarily sourced from local markets like Yaba.
Working with her childhood friend and stylist, Debby Fasingha, Ojuromi filmed dynamic videos in various Lagos locations. These captivating clips often drew amused reactions from passersby, highlighting Ojuromi's unique approach to fashion.
Ojuromi's journey began with creative direction and street photography experiments. Inspired by global fashion collections, she reinterpreted them using affordable materials, focusing on the conversations and cultural references behind the designs.
Her distinctive style and innovative content led to an invitation from Chanel. After recreating looks from their Métiers d'Art 2026 collection with Fasingha, Ojuromi's work caught the eye of Chanel's creative director.
This led to Ojuromi walking in the Chanel spring/summer 2027 show at the Grand Palais in Paris last month. Beyond modeling, she is a filmmaker and founder of Process Africa, a platform dedicated to promoting young African creatives and breaking down industry barriers.
