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Ladin Language Fights for Life at Olympics
20 Feb
Summary
- Ladin, Europe's oldest language, faces dilution from tourism and globalization.
- Local media and linguists are working to preserve Ladin during the Olympics.
- Advocates feel the IOC and organizers failed to showcase Ladin culture.

Ladin, the Alps' oldest language with roots dating back to 1 B.C.E., is spoken by approximately 30,000 people in five valleys of the Dolomites. While protected and taught in schools, the language faces dilution due to tourism and globalization.
The recent Milan Cortina Olympics presented both pride and a missed opportunity for Ladin advocates. They believe the International Olympic Committee and organizers did not sufficiently showcase their unique language and culture on the international stage.
Local media, such as the newspaper La Usc di Ladins, have been crucial in covering the Games in Ladin. They have interviewed Ladin athletes, published critical pieces on the event's costs, and solicited Ladin poetry, aiming to keep the language relevant.
Linguists have also taken initiative, creating specialized Ladin dictionaries for Olympic terms like 'monobob' and 'giant slalom.' This effort aims to integrate the ancient language into modern contexts and promote its preservation.
Despite Ladin speakers serving as volunteers and working in tourism during the Games, their language's presence at venues was minimal. Locals responded by displaying the Ladin flag, a symbol of their pride and identity, throughout the valleys.