Home / Arts and Entertainment / Hanuman Ansh: A 'Pan-International' hit, says Kunal Kemmu
Hanuman Ansh: A 'Pan-International' hit, says Kunal Kemmu
6 Oct
Summary
- Kunal Kemmu argues 'pan-India' is a trade term, not a creative one.
- He reclassifies Hanuman Ansh as 'pan-international' due to its global reach.
- Kemmu finds hope in films succeeding purely on audience connection.
Kunal Kemmu offers a fresh perspective on the term 'pan-India,' suggesting it speaks more to a film's business performance than its creative essence. He highlights the 2026 film Hanuman Ansh, which has surpassed Rs 400 crore globally, as an example of a project that has achieved 'pan-international' status due to its widespread audience appeal.
Kemmu posits that 'pan-India' is largely a trade term, influenced by a film's box office success across various territories. However, he is more interested in films that connect with audiences organically, finding them to be a source of hope and confidence for artists.
He emphasizes that such content-driven successes are not dictated by conventional formulas. Kemmu also promotes his recently released film, Vibe, an action-comedy that has garnered Rs 20.05 crore worldwide. He believes in making space for diverse stories and artists in the industry.
Hanuman Ansh's global collection stands at Rs 423.26 crore gross, demonstrating its expansive reach beyond national borders. This success reinforces Kemmu's view that audience connection, rather than a rigid formula, is key to a film's lasting impact.
