Home / Arts and Entertainment / Kriti Sanon's Raksha Bandhan Ad Sparks Outfit Outrage
Kriti Sanon's Raksha Bandhan Ad Sparks Outfit Outrage
24 Aug
Summary
- Kriti Sanon faced backlash for her modern outfit in a Raksha Bandhan ad.
- The ad featured Kriti tying a rakhi on a dog, drawing criticism.
- Online users accused the brand of mocking Indian festivals with the concept.

Kriti Sanon recently found herself at the center of an online controversy following her appearance in a Raksha Bandhan advertisement. The ad campaign, which also featured her rumoured boyfriend Kabir Bahia, drew criticism from social media users for two main reasons: Sanon's attire and the advertisement's concept.
Sanon wore a contemporary off-white bralette blouse paired with a cape and a draped skirt, a style that some users deemed inappropriate for a festive campaign. Additionally, the advertisement's depiction of Sanon tying a rakhi on a dog, an effort to include her pet in the celebrations, sparked a debate.
Online commentators accused the brand behind the advertisement of making a mockery of Indian traditions and festivals. The combination of Sanon's outfit and the unique concept led to widespread discussion and criticism across social media platforms.