Home / Arts and Entertainment / Kriti Sanon Exits Hyphen CCO Role Amid Brand Transition
Kriti Sanon Exits Hyphen CCO Role Amid Brand Transition
25 Apr
Summary
- Kriti Sanon is no longer Chief Customer Officer of her skincare brand.
- Hyphen confirmed the leadership change via social media on April 24.
- The brand cited a significant transition and important decisions were made.
Actor-entrepreneur Kriti Sanon is no longer serving as the Chief Customer Officer of her skincare brand, Hyphen. The company officially confirmed this development on April 24 via its social media channels. This significant leadership change occurs nearly three years after Hyphen's launch in 2023, a period during which Sanon was actively involved in the brand's identity and outreach efforts.
The statement from Hyphen described the decision as part of a "tremendous transition" and acknowledged that "painful but important decisions were taken." While the specifics behind Sanon's departure from her CCO role remain undisclosed, the mention of a transition suggests internal restructuring within the company.
The news has generated considerable online discussion, with fans and industry observers expressing surprise. Some, like entrepreneur Parul Gulati, have voiced support for Sanon, emphasizing her intrinsic connection to the brand's identity. Further details regarding Sanon's future involvement, if any, have not been released by Hyphen.
