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Korea & Japan Unite Content Empires
1 May
Summary
- New venture StudioMonowa pairs Korean and Japanese content expertise.
- CJ ENM, TBS, and U-Next will cover content from creation to global release.
- The studio aims for lifetime value across multiple phases of property life.
A significant Korea-Japan content venture, StudioMonowa, has been established by CJ ENM, TBS, and U-Next Holdings. The joint venture aims to integrate CJ ENM's K-drama production prowess with TBS's original Japanese intellectual property and U-Next's extensive streaming infrastructure.
StudioMonowa will manage the entire content lifecycle, from initial concept development to worldwide audience engagement and secondary revenue streams. CJ ENM will focus on creative differentiation, TBS will provide Japanese IP and manage channel releases, while U-Next will distribute the venture's original content to its over 5 million subscribers.
This strategic alliance, which originated from discussions in April 2025, seeks to create hit content for both Asian and global markets. The companies intend for projects to generate value across their entire commercial lifespan rather than solely at the point of release. This venture highlights the growing synergy between the Korean and Japanese entertainment industries.
