Home / Arts and Entertainment / Kolkata Book Fair Sees Record Crowds, Digital Payments Boom
Kolkata Book Fair Sees Record Crowds, Digital Payments Boom
31 Jan
Summary
- Book fair expects highest footfall, surpassing last year's 27 lakh visitors.
- Nearly 15% more visitors attended compared to the previous year.
- About 70% of book sales transactions were conducted via UPI payments.
The 49th International Kolkata Book Fair is experiencing unprecedented success, with visitor numbers soaring. As the event nears its conclusion, close to 25 lakh people have already visited, and the fair is poised to break its previous record of 27 lakh attendees.
Publishers and Booksellers Guild officials reported a 15% increase in footfall compared to the previous year, alongside a 10% rise in book sales. This surge in engagement underscores the enduring appeal of the literary event.
A significant shift in payment methods is evident, with approximately 70% of book purchases made through UPI transactions. This digital dominance has led many stalls to establish separate counters for cash and online payments, reflecting a clear preference for convenient digital methods.
Improved internet connectivity at the fairground, facilitated by partnerships with digital broadband providers, has enabled seamless online transactions. This technological enhancement has been crucial in supporting the surge in digital payments and ensuring a smooth experience for attendees.
