Is That Kim? Digital Alterations Shock Fans

Kim Kardashian recently faced significant online criticism for advertisements promoting her new business venture, the energy drink brand Update. Fans flooded social media with accusations that the images had been heavily digitally altered, with many users expressing that she appeared unrecognizable.

Specific complaints centered on alleged modifications to her nose shape and the erasure of nasolabial folds. Some commenters even speculated the use of artificial intelligence in editing the photos. The controversy emerged shortly after Kardashian announced her co-founding role in the company, which plans to distribute its caffeine-free and sugar-free beverages nationwide through Walmart.

Kardashian had shared a montage reel showcasing her involvement with the brand, including redesigning the packaging to a more 'minimalistic and masculine' aesthetic. Despite her efforts to highlight her business acumen, the discussion quickly shifted to her appearance in the promotional photos.

She had reportedly become a fan of Update's product in 2023, offering feedback that led to her co-founder position. The brand utilizes paraxanthine as a caffeine alternative to prevent energy crashes. The relaunch, with Kardashian's involvement, includes nationwide distribution in approximately 4,000 Walmart stores, set to begin on March 1.