Kim Kardashian: 'I Didn't Pass the Bar, I Raised It'

Kim Kardashian is playfully referencing her legal aspirations in a new promotional campaign for UPDATE, the canned beverage brand she co-founded. The advertisement features Kardashian joking about her bar exam results, stating, 'No, I didn't pass the bar. I raised it.' This campaign aims to highlight the beverage's benefits, which are attributed to paraxanthine, designed to offer sustained energy without common caffeine side effects like jitters or crashes.

The campaign involves a mock press conference where Kardashian fields questions about her energy levels. It also includes a visual of her inside a museum-like display case, prompting humorous observations from onlookers. Attorney Gloria Allred makes a surprise appearance, questioning Kardashian's bar exam status, leading to the brand's punchline. Kardashian expressed that the team enjoyed incorporating humor and subtle references into the campaign.

Kardashian shared that UPDATE has become a staple in her daily routine, aiding her in balancing work and raising her four children. She emphasizes the brand's alignment with her personal wellness philosophy, focusing on intentional habits and what she puts into her body to stay balanced, focused, and present. The brand positions itself as redefining energy through wellness, offering a productive boost without negative side effects.