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Kim Kardashian Revisits Iconic Earring Mishap a Decade Later
15 Oct
Summary
- Kim Kardashian lost a diamond earring in the ocean during a 2011 Bora Bora trip
- Sister Kylie Jenner found the earring using goggles, saving the day
- Kim responds to fans' ongoing questions about the viral earring incident

Over a decade ago, in 2011, Kim Kardashian experienced a viral moment that has since become a pop culture reference. While vacationing in Bora Bora with her family and then-boyfriend Kris Humphries, Kim lost one of her diamond earrings in the ocean, which brought her to tears.
In the now-iconic scene, Kim's sister Kourtney Kardashian aimed to put things into perspective, famously telling Kim, "Kim, there's people that are dying." However, Kim explains that she was so upset because the earrings were one of her first major purchases and were not yet insured.
Fortunately, Kim's sister Kylie Jenner came to the rescue, diving into the ocean with goggles and successfully retrieving the lost earring. Kim now has the full, exact earring that was recovered that day.
In 2023, Kim responded to the viral scene in a video for GQ's "Actually Me" segment, acknowledging that any time she is in water, people ask her about the earring incident. She reiterated that Kylie found the earring, emphasizing the clarity of the water in Bora Bora.
Earlier this year, Demi Lovato and her husband Jordan "Jutes" Lutes even recreated the iconic scene while on their honeymoon, further cementing the moment's lasting impact on pop culture.