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Kim Kardashian Buys Back Beauty Stake From Coty

5 Nov

Summary

Kim Kardashian repurchased a 20% stake in her beauty brand from Coty.
The deal involves expanding SKIMS into the beauty, skincare, and fragrance sectors.
Coty retains its majority stake in Kylie Cosmetics, Kim's sister's brand.

Kim Kardashian recently repurchased a 20% stake in her beauty business from Coty, a transaction finalized on March 31, 2025. This strategic move allows Kardashian to consolidate her beauty ventures, including the brand formerly known as KKW Beauty and now SKKN by Kim, under the SKIMS umbrella. This expansion aims to integrate beauty, skincare, and fragrances into the SKIMS brand, signaling a significant growth phase for the company.

The original deal, which closed in January 2021, saw Coty acquire a 20% stake for $200 million, including collaboration and licensing agreements. As part of the March 2025 repurchase, the collaboration agreement with Coty was terminated, ending their manufacturing and sales rights for Kardashian's beauty products. Notably, this transaction does not impact Coty's existing majority ownership of Kylie Cosmetics, a separate business founded by Kim's sister, Kylie Jenner.

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