Home / Arts and Entertainment / Kiernan Shipka Faces Smartphone Horrors in Chilling New Ad
Kiernan Shipka Faces Smartphone Horrors in Chilling New Ad
13 Oct
Summary
- Kiernan Shipka stars in Hatch's "Goodnight, Phone" ad, a faux horror movie trailer
- The ad recreates the universal experience of trading sleep for endless phone use
- Shipka relates to the "doomscroll" and says it's "hard" to resist the phone's pull
On October 13th, 2025, sleep wellness brand Hatch released a new ad campaign that taps into the horrors of smartphone addiction. The centerpiece is a chilling faux horror movie trailer titled "Goodnight, Phone," starring actress Kiernan Shipka as a woman whose smartphone use takes a terrifying turn.
In the ad, Shipka's character Ava moves into a new home with her partner, only to become consumed by the addictive lure of her phone's apps and content. As she doomscrolls late into the night, the digital horrors she consumes begin manifesting in her real life, with each swipe bringing more waking nightmares.
Shipka, who uses a Hatch smart sleep clock herself, says she was drawn to the project because it so accurately reflects her own struggles with excessive phone use. "There is nothing, I feel, more personal than the doomscroll to me," the 25-year-old actress admits. "It's hard. So many of us can relate to that pull that the phone has."
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Directed by Meredith Alloway, the "Goodnight, Phone" ad will debut in AMC and Cinemark theaters just in time for Halloween, aiming to raise awareness about the importance of healthy sleep habits and setting boundaries with technology.
